Lean Marketing – Eliminate Waste In Your Digital Marketing Process

Lean is a management philosophy that aims to eliminate waste by identifying and eliminating activities that do not add value.

Lean helps to eliminate waste in all areas of your business, from manufacturing and operational processes to marketing and sales. You can improve performance quickly and efficiently by applying lean principles to your digital marketing process!

Lean tools can be applied in digital marketing in a variety of ways. This post explains how to use lean principles in your digital marketing initiatives and how they can help you achieve better results.

Read Who Is Lean Management For?

What are the fundamental principles of lean management?

Lean management is a systematic approach to improving operations and increasing productivity by eliminating waste. It encourages using visual cues, short iterations, and customer feedback to identify problems with your processes.

Lean principles can be applied in any industry or organization, but they are most commonly associated with manufacturing. They include:

• Focus on the customer. Customer-centric thinking requires asking yourself: “What does my customer want?” instead of “How can I sell them something?” You should develop products based on their needs rather than your assumptions about what they want (and will pay for).
• Eliminate waste (or Muda). Waste includes materials that are unused or otherwise counterproductive; overproduction; waiting time between steps in the production process; defects; motion at workstations where no value is added by motion itself (repetitive tasks), etc., all of which result in higher costs for companies than necessary.
• Build a culture of continuous improvement through teamwork across departments (Kaizen), so everyone has ownership over process improvements rather than “fixing things when something goes wrong.” – Read Use Lean Tools To Transform, Not Repair

How to apply Lean Tools in Digital Marketing?

First, it’s essential to understand the difference between value and cost. Value is what the customer perceives from your product or service; cost refers to the expense or effort required for creating it.

You should also ensure that each activity within a process has clear goals and expectations so everyone knows where they stand at any given time (this will help keep things moving forward).

Learn how to apply lean principles to your digital marketing efforts.

One of lean’s most important aspects is defining the problem before starting a solution. The digital marketing world is fast-paced, and it’s tempting to jump into creating content or buying ads without thinking about what you want your audience to do.

But by taking time to define what you want from your customers (and how), then developing strategies for reaching those goals, you’ll be able to measure success more quickly.

5 steps to implement Lean Marketing.

Define value from the customer’s perspective.

It’s your job to know what your customers want, and it’s easy to get caught up in the details of how you deliver that value.

When implementing Lean Marketing principles, it’s essential to always keep those big-picture goals in mind. What do the customers care about? What problems are they trying to solve? How will they track whether or not their needs are being met? It doesn’t have to be complicated—ask them directly!

Identify critical success factors (CSFs).

Once you know what your customers want, it’s time for some good old-fashioned brainstorming: What are the most critical steps to achieve each goal? If one goes wrong, does everything else fall apart with it too?

Identify your “critical success factors,” or CSFs—the things that must happen at all costs if your business will thrive. This process can be complex because it requires looking at past numbers and focusing on more qualitative data instead, like customer feedback and user behavior (or lack thereof). It also requires being honest with yourself about what makes or breaks your business: Are there certain things customers want? Will they keep coming back if those aren’t provided?

Establish clear, measurable goals.

Now that we’ve got our CSF list sorted out, let’s make sure we’re all on board with each other by clearly defining what exactly those goals mean in terms of concrete measurements. To be successful, you need to ensure that everyone in your organization is on the same page and understands the plan. This way, everyone’s expectations are aligned from start to finish.

It would be best to communicate your goals with your clients or customers. In some cases, they may have more insight into what problems need solving than you do. It also shows them that their input matters and strengthens the relationship between both parties involved in solving a problem together!

Decide Where to Focus the Most Attention and Energy First, Then Work Backward to Identify the Next Most Important Steps.

One of the most critical elements of a lean plan is prioritizing goals. This means deciding where to focus the most attention and energy first, then working backward to identify the next most important steps.

Digital marketing is an ever-changing field, so it’s essential that these goals are defined at a high level (e.g., “increase brand awareness by 10% over 12 months”).

Once these top-level goals have been decided upon, it will be easier for teams to determine what short-term targets need to be achieved for those higher-level objectives to become a reality. Thus determine which day-to-day activities should have the highest priority within the organizations’ overall strategies.

Use Data to Drive Continuous Improvement and Adaptation, Not Just Analysis (Kanban)

Kanban is a scheduling system that uses a visual board to schedule work. It helps you understand the current state of your work and how much work needs to be done.

Using Kanban lets, you see how much work is left, what’s in progress, and what still needs to be started. This helps you prioritize your tasks better and ensure that everything runs smoothly.

What are the benefits of Lean Marketing?

The main benefits of lean marketing are:

• It is a way of thinking.  As a result, when you adopt Lean Marketing principles, it will change the way you think about your business. You’ll begin to look at every aspect as an opportunity to improve customer value and decrease waste.
• It is a way of working. The most important thing about Lean Marketing is that it changes how YOU work. As you learn more about how to use these principles in practice, they’ll become second nature – and this means that any work you do can be aligned with the overall goals of your company or department!
• It is a way of measuring performance effectively through continuous improvement activities such as Kaizen events and Value Stream Mapping sessions – giving managers more control over their budgets by ensuring that money isn’t wasted on unnecessary projects (or worse yet – people).

Lean Principles are tools and methods to help you run your business more efficiently. They aim to improve the quality of your products or services, as well as their delivery and value for money for your customers.

Read Common Management Techniques Explained

Lean principles can be applied to any business, not just manufacturing. Using these principles, you can improve the efficiency of your business in all areas: production, marketing, and sales, as well as customer service and support.

There are many ways to apply lean manufacturing principles to digital marketing. You can streamline your workflows and increase productivity by keeping your processes simple and lean.

At Vineet Sethi Consulting, we believe that Business and People are two sides of the same coin. Our approach to transforming organizations, teams, and individuals is based on Standard Customization, stemming from the philosophy that no one size fits all.

Contact us at hello@vineetsethi.com or on our social media channels for more information.